I spent the last 5 years leading the creation and ownership of multiple social channels for 8-12 figure brands like Shopify and Oberlo. I've generated over 100M organic views, and have been featured in publications like CTV, The Daily Mail, Microsoft, and The Globe and Mail.

My talent lies in building fandom and hype around brands that matter, through high-level brand strategy and influencer partnerships.

I’ve developed a mastery in marketing authentically to GenZ and Millennials, using my deep industry network and platform insight to make things go viral.