Codename: Boxify
After Shopify shut down Oberlo, I launched a series of influencer partnerships targeting aspiring small business owners around the world. I led a team of designers and operations managers to launch one of Shopify's first ever influencer gifting campaigns, codenamed "Boxify."
The Outcome
Boxify received over 1 million views, multiple future iterations, and helped forge relationships with dozens of incredible influencers and creators. It led to hundreds of aspiring entrepreneurs resonating with the brand, and signing up for their own website.
“I was so excited to receive this surprise from them. It was full of sustainable packaging materials and other fun goodies, and I’m honestly just so blown away with how thoughtful this was.”
Amanda MichelleFounder of Amanda Michelle Jewelry
