Shopify's "Oberlo" TikTok
After Oberlo was acquired by Shopify in 2017, I was hired to build a ground up marketing strategy that would attract eager new users to the app. After a deep demographic analysis, I launched one of the first "edutainment" strategies on TikTok.
The Outcome
This innovative concept of "edutainment" coupled with authentic and tireless community management captivated both GenZ and Millennials alike without relying on low-effort meme content to farm empty views like so many other brands were doing.
“I just checked out the Oberlo TikTok page, I know that's kind of a weird thing to bring up but it's so well done.”
Harley FinkelsteinPresident of Shopify
120000
Followers
2000000
Additional Revenue
20000000
Views