Shrinkflation
Our viral TikTok series on shrinkflation attracted 50+ million views and sparked a worldwide debate. Highlighted by major media outlets, it amplified GenZ awareness about diminishing product value and soaring prices.
The Outcome
With interest in publications like The Globe and Mail, CP24, CTV, BlogTO, and Hazinor Israel, our videos have seen over 20,000 comments and 2 million likes, taking TikTok over by storm.
“Chauhan's TikTok videos have amassed him a large following in a relatively short amount of time, with over 33,000 followers and 3 million likes to date.”
Aisling MurphyJournalist at Bell Media
