(launching) the greatest flavour of all time.

Ruffles set out to crown the greatest flavour of all time- a national campaign built around nostalgia, fandom, and bold personality. I led the social strategy across the tease, launch, and sustain phases, designing a channel-specific content system to maximize engagement and community hype.

From influencer rollouts to real-time creator reactions, every post was built for velocity- balancing creative flair with data-driven structure. The campaign delivered sustained engagement across TikTok, Instagram, and X, fueling national conversation and driving millions of impressions for the new flavour reveal.

Because great flavour isn’t just tasted- it’s talked about.