Defining the voice of a billion dollar brand.
2018-2023
Client
Shopify
The Challenge
Across five years at Shopify, I helped shape how one of the world’s most influential tech companies connected with their global community- from hands-on support for enterprise clients to leading social strategy and creator programs that redefined how Shopify shows up online.
I led storytelling across TikTok, Twitch, Reddit, Discord, X, and Instagram, driving over 100 million organic views through platform-specific, trend-led content and the inaugural launch of Shopify Editions.
Results
I was the brain behind Shopify’s first influencer and creator gifting program, bringing entrepreneurs, developers, and creators closer to the brand- not through paid media, but through genuine connection.
My time with Shopify was a gentle reminder that scale means nothing without soul.
