(bridging) two completely different demographics.

Sleeman has been brewing since 1834- 33 years before Canada became a country. I led the creative and social direction across Instagram and Facebook, bringing that legacy into present day with modern storytelling, clean visuals, and real Canadian moments.

We shifted the brand from corporate to cultural, focusing on authenticity, community, and “Real Ones Know,” a platform celebrating what makes Canadian life quietly great.

From Sober October to Canadian Beer Day, Thanksgiving to Oktoberfest, every post and story was crafted to feel human, timeless, and unmistakably Sleeman.

Because a brand older than a nation deserves a feed that feels alive.